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To kick off the beginning of the 2025-26 NHL season, the league is bringing again a few of its freshest appears.
Final yr, the league partnered with lululemon and Fanatics for its “New Really feel of Gameday” marketing campaign, the place 11 groups had top-notch merchandise.
Properly, because the season begins Tuesday night time, all 32 groups will now have lululemon x Fanatics gear.
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Fanatics and lululemon are again with the NHL this yr, dropping merchandise for all 32 groups. (Fanatics / Fox Information)
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The merchandise ranked among the many NHL’s high five-selling manufacturers final season, with launch-day gross sales accounting for 80% of league-wide purchases throughout Fanatics’ on-line platforms. Almost half of these gross sales got here from girls’s merchandise.
“Hockey is greater than a sport, it’s a tradition and shared language that brings folks collectively. By welcoming all 32 NHL groups into our premium fan assortment with Fanatics, we’re giving company a brand new option to specific their group delight by means of the elevated product they already belief us to ship,” Celeste Burgoyne, lululemon’s president of Americas and world visitor innovation, mentioned in a launch. “Whether or not rink-side or watching from residence, this gear lets followers present up with fashion, spirit, and a way of belonging as we head into the 2025–26 NHL season.”
Goaltender Sergei Bobrovsky of the Florida Panthers walks again to the locker room after warming up earlier than Recreation 3 of the 2024 Stanley Cup Ultimate. (Dave Sandford/NHLI through / Getty Photographs)
The NHL’s chief model officer and senior government vp, Brian Jennings, added, “Followers throughout the League have been eagerly anticipating the expanded lululemon x Fanatics x NHL assortment since we launched our partnership final yr. Our new premium assortment – accessible for all 32 Golf equipment – is the proper method for our followers to rejoice puck drop and the 2025-26 season.”
A puck with a Rangers emblem sits on the ice in the course of the group’s sport in opposition to the Los Angeles Kings on Dec. 10, 2023, at Madison Sq. Backyard in New York. (Joshua Sarner/Icon Sportswire through / Getty Photographs)
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The complete assortment might be available on Fanatics, the NHL’s official on-line store, particular person group shops on-line, Lids-operated areas in practically each NHL metropolis, and choose in-arena retailers.
The puck drops on Tuesday because the Florida Panthers will purpose to win their third straight Stanley Cup, a feat final accomplished by the dynasty New York Islanders within the early Eighties.
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